Content strategies and audience response on Facebook brand pages
Wondwesen Tafesse (Department of Marketing, Bodø Graduate School of Business, Bodø, Norway)
| Year of publication: |
2015
|
|---|---|
| Authors: | Tafesse, Wondwesen |
| Published in: |
Marketing intelligence & planning. - Bingley : Emerald Group Publishing Limited, ISSN 0263-4503, ZDB-ID 83207-8. - Vol. 33.2015, 6, p. 927-943
|
| Subject: | Facebook | Social media | Audience response | Brand posts | Content strategy | Social Web | Social web | Markenführung | Brand management | Online-Marketing | Internet marketing | Werbewirkung | Advertising effects | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/MIP-07-2014-0135 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011447746