Content strategies in the era of digital marketing
Xabier Martínez-Rolán and Teresa Piñeiro-Otero
| Year of publication: |
2017
|
|---|---|
| Authors: | Martínez-Rolán, Xabier ; Piñeiro-Otero, Teresa |
| Published in: |
Management and technological challenges in the digital age. - Boca Raton : CRC Press, ISBN 978-1-4987-8760-4. - 2017, p. 149-176
|
| Subject: | Marketing | Computerunterstützung | Computerized method | Content Management | Content management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011818663