Content strategy at work : real-world stories to strengthen every interactive project
Margot Bloomstein with a foreword by Kristina Halvorson
| Year of publication: |
2012
|
|---|---|
| Authors: | Bloomstein, Margot |
| Publisher: |
Amsterdam [u.a.] : Elsevier [u.a.] |
| Subject: | Internet marketing. | Branding (Marketing) | Information technology--Management. | Web site development. | Web sites--Design. |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XIV, 163 S. : Ill., graph. Darst. 24 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes bibliographical references and index |
| ISBN: | 978-0-12-391922-9 ; 0-12-391922-3 |
| Source: |
Persistent link: https://www.econbiz.de/10009634865