Content versus community focus in live streaming services : how to drive engagement in synchronous social media
Year of publication: |
2022
|
---|---|
Authors: | Giertz, Johann N. ; Weiger, Welf Hermann ; Törhönen, Maria ; Hamari, Juho |
Published in: |
Journal of service management. - Bingley : Emerald, ISSN 1757-5826, ZDB-ID 2495133-X. - Vol. 33.2022, 1, p. 33-58
|
Subject: | Community | Content | Engagement | Influencers | Social media | Streaming | Social Web | Social web | Online-Marketing | Internet marketing | Beziehungsmarketing | Relationship marketing |
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