Extent:
1 Online-Ressource (XII, 297 Seiten, 60 Abb., 5 Abb. in Farbe)
Series:
Type of publication: Book / Working Paper
Type of publication (narrower categories): Aufsatzsammlung
Language: German
ISBN: 978-3-658-34291-3 ; 978-3-658-34290-6
Other identifiers:
10.1007/978-3-658-34291-3 [DOI]
Classification: Marketing
Source:
ECONIS - Online Catalogue of the ZBW
Persistent link: https://www.econbiz.de/10012668275