Contextual and cultural factors underlying Americanization
Year of publication: |
2009
|
---|---|
Authors: | Samuel Craig, C. ; Douglas, Susan P. ; Bennett, Aronte |
Published in: |
International Marketing Review. - Emerald Group Publishing Limited, ISSN 1758-6763, ZDB-ID 2032066-8. - Vol. 26.2009, 1, p. 90-109
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | United States of America | Globalization | Culture | Entertainment |
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