Contextual marketing : a conceptualisation of the meaning and operation of a language for marketing in context
Year of publication: |
2011
|
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Authors: | Deacon, Jonathan H. ; Harris, Jackie |
Published in: |
Journal of research in marketing and entrepreneurship : JRME. - Bingley : Emerald, ISSN 1471-5201, ZDB-ID 2516633-5. - Vol. 13.2011, 2, p. 146-160
|
Subject: | Entrepreneurship | Entrepreneurship approach | Marketing | KMU | SME | Linguistik | Linguistics | Soziologie | Sociology |
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