Contextual Priming of Visual Information in Advertisements
| Year of publication: |
1994
|
|---|---|
| Authors: | Schmitt, Bernd H. |
| Published in: |
Psychology & marketing. - New York, NY : Wiley, ISSN 0742-6046, ZDB-ID 2269338. - Vol. 11.1994, 1, p. 1-14
|