Contextual reference price in choice experiments
Year of publication: |
2023
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Authors: | Lim, Kar Ho ; Hu, Wuyang |
Published in: |
American journal of agricultural economics. - Hoboken, NJ : Wiley, ISSN 1467-8276, ZDB-ID 2026345-4. - Vol. 105.2023, 4, p. 1288-1306
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Subject: | choice experiment | contextual reference price | hypothetical bias | reminder | willingness to pay | Experiment | Zahlungsbereitschaftsanalyse | Willingness to pay | Offenbarte Präferenzen | Revealed preferences | Konsumentenverhalten | Consumer behaviour | Preismanagement | Pricing strategy |
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