Contextual variety, internet-of-things and the choice of tailoring over platform : mass customisation strategy in supply chain management
Irene Ng; Kimberley Scharf; Ganna Pogrebna; Roger Maull
| Year of publication: |
2015
|
|---|---|
| Authors: | Ng, Irene ; Scharf, Kimberly A. ; Pogrebna, Ganna ; Maull, Roger |
| Published in: |
International journal of production economics. - Amsterdam [u.a.] : Elsevier, ISSN 0925-5273, ZDB-ID 1092526-0. - Vol. 159.2015, p. 76-87
|
| Subject: | Contextual variety | Tailoring strategy | Platform strategy | Consumer choice | Lieferkette | Supply chain | Konsumentenverhalten | Consumer behaviour | Mass Customization | Mass customization | Strategisches Management | Strategic management | Digitale Plattform | Digital platform |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010479249