Contract mixing in franchising as a mechanism for public-good provision
Year of publication: |
2000
|
---|---|
Authors: | Bai, Chong-En ; Tao, Zhigang |
Published in: |
Journal of economics & management strategy : JEMS. - Malden, Mass. [u.a.] : Blackwell, ISSN 1058-6407, ZDB-ID 1123863-X. - Vol. 9.2000, 1, p. 85-113
|
Subject: | Franchising | Filiale | Branch office | Markenartikel | Brand | Leistungsanreiz | Performance incentive | Theorie | Theory |
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