Contractual Arrangement and Marketing Practices in the Indirect Export Channel
The association between contractual arrangement and the marketing practices of export intermediaries and domestic supplies is examined. Based on data collected from a national sample of export management companies, the effect of structuring the export arrangement as a contractual, administrative, or conventional channel is analyzed. Prior research suggests that contractual form establishes the framework within which all the economic and sociopolitical interactions between the supplier and export middleman take place. Hypothesized relationship between export practices and channel structure are empirically tested, and the central role of structure in the operation of export channels is largely confirmed.© 1985 JIBS. Journal of International Business Studies (1985) 16, 65–82
Year of publication: |
1985
|
---|---|
Authors: | Bello, Daniel C ; Williamson, Nicholas C |
Published in: |
Journal of International Business Studies. - Palgrave Macmillan, ISSN 0047-2506. - Vol. 16.1985, 2, p. 65-82
|
Publisher: |
Palgrave Macmillan |
Saved in:
Online Resource
Saved in favorites
Similar items by person
-
The emergent vinifera wine industry in North Carolina: A descriptive overview
Ofori-Boadu, Victor, (2011)
-
A Cross-Sectional Optimal Scaling Analysis of the Index of Consumer Sentiment.
Didow Jr., Nicholas M, (1983)
-
From the Editors: Conducting high impact international business research: The role of theory
Bello, Daniel C, (2012)
- More ...