Contrasting rule-based and similarity-based category learning : the effects of mood and prior knowledge on ambiguous categorization
Year of publication: |
2011
|
---|---|
Authors: | Noseworthy, Theodore J. ; Goode, Miranda R. |
Published in: |
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology. - Hoboken, NJ : Wiley, ISSN 1057-7408, ZDB-ID 1109529-5. - Vol. 21.2011, 3, p. 362-371
|
Subject: | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour | Lernpsychologie | Learning psychology |
-
Building innovative competitive advantage in the minds of customers
Dirsehan, Taşkın, (2015)
-
Noseworthy, Theodore, (2016)
-
Raffelt, Ursula, (2008)
- More ...
-
Noseworthy, Theodore J., (2011)
-
Reminders of money increase patient empowerment
Whelan, Jodie, (2021)
-
The numbing effect of mortality salience in consumer settings
Goode, Miranda R., (2019)
- More ...