Contrasting the resource-based view and competitiveness theories : how pharmaceutical firms choose to compete in Germany, Italy and the UK
Year of publication: |
2008
|
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Authors: | Herrmann, Andrea |
Published in: |
Strategic organization. - London : Sage, ISSN 1476-1270, ZDB-ID 2174173-6. - Vol. 6.2008, 4, p. 343-374
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Subject: | Pharmaindustrie | Pharmaceutical industry | Ressourcenorientierter Ansatz | Resource-based view | Wettbewerbstheorie | Theory of competition | Deutschland | Germany | Italien | Italy | Großbritannien | United Kingdom |
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