Contrasts Between Benefits Expected and Delivered Among MBA Inquirers, Students, and Graduates
<title>ABSTRACT</title> A survey was conducted of three groups: prospective students, current students, and alumni. Prospective students were asked what benefits (career, on-the-job performance, and personal benefits) they expected to derive from their MBA education. Current students and alumni were asked what benefits they have derived from their education. The expectations of the prospective students were quite consistent with the experiences of the current students and alumni with respect to on-the-job performance and personal benefits, but the career benefits that prospective students anticipated far exceeded actual experiences. This study should help prospective students to have more realistic expectations and should help MBA-granting institutions to understand an important source of dissatisfaction.
Year of publication: |
1998
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Authors: | Lawton, Leigh ; Lundsten, Lorman |
Published in: |
Journal of Marketing for Higher Education. - Taylor & Francis Journals, ISSN 0884-1241. - Vol. 8.1998, 3, p. 15-29
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Publisher: |
Taylor & Francis Journals |
Saved in:
Online Resource
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