Contributing to well-being : customer citizenship behaviors directed to service personnel
Year of publication: |
2011
|
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Authors: | Garma, Romana ; Bove, Liliana L. |
Published in: |
Journal of strategic marketing. - Abingdon : Taylor & Francis, ISSN 0965-254X, ZDB-ID 1279794-7. - Vol. 19.2011, 7, p. 633-649
|
Subject: | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Dienstleistungsberufe | Service workers | Arbeitszufriedenheit | Job satisfaction |
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