Contribution margin and quantity matrix to analyze the product portfolio in the context of SMEs. Criticism of the BCG matrix and its alternatives
Year of publication: |
2023
|
---|---|
Authors: | García-Vidal, Gelmar ; Sánchez-Rodríguez, Alexander ; Pérez-Campdesuñer, Reyner ; Martínez-Vivar, Rodobaldo |
Published in: |
Cogent Business & Management. - ISSN 2331-1975. - Vol. 10.2023, 3, p. 1-16
|
Publisher: |
Abingdon : Taylor & Francis |
Subject: | CMQ matrix | decision-making | product portfolio | retail store | SMEs |
-
García-Vidal, Gelmar, (2023)
-
Huber, Frank, (2008)
-
Quelch, John A., (2006)
- More ...
-
Martínez-Vivar, Rodobaldo, (2016)
-
Martínez-Vivar, Rodobaldo, (2018)
-
Logistic contribution from the vision of the technical services in the hotel industry
Torres-Rodríguez, Roberto, (2019)
- More ...