Contribution of women to US marketing thought : the consumers' perspective, 1900 - 1940
Year of publication: |
2008
|
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Authors: | Zuckerman, Mary Ellen ; Carsky, Mary L. |
Published in: |
History of marketing thought ; Volume 1. - Los Angeles : SAGE Publications. - 2008, p. 278-287
|
Subject: | Ökonomen | Economists | Frauen | Women | Marketingtheorie | Marketing theory | Ökonomische Ideengeschichte | History of economic thought | USA | United States |
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