Contributions of functional magnetic resonance imaging in market research : obstacles and perspectives
Maja Vujičić, Bruno Grbac, Vladimir Mozetič
| Alternative title: | Doprinosi snimanja funkcionalnom magnetskom rezonancijom istraživanju tržišta : prepreke i perspektive |
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| Year of publication: |
2021
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| Authors: | Vujičić, Maja ; Grbac, Bruno ; Mozetič, Vladimir |
| Published in: |
Market : review for marketing theory and practice. - Zagreb : Školska Knjiga, ISSN 0353-4790, ZDB-ID 1196573-3. - Vol. 33.2021, 2, p. 185-203
|
| Subject: | neuromarketing | consumer neuroscience | fMRI | social marketing | sensory marketing | Neuromarketing | Neurowissenschaften | Neuroscience | Konsumentenverhalten | Consumer behaviour | Marktforschung | Market research | Social Marketing | Social marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Notes: | Zusammenfassung in kroatischer Sprache |
| Other identifiers: | 10.22598/mt/2021.33.2.185 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012819207