Control-based channel governance and relative dependence
| Year of publication: |
2010
|
|---|---|
| Authors: | Gilliland, David I. ; Bello, Daniel C. ; Gundlach, Gregory T. |
| Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 11878654. - Vol. 38.2010, 4, p. 441-456
|