Controllable factors of new product success: A cross-national comparison
| Year of publication: |
1997
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|---|---|
| Authors: | Calantone, Roger J. ; Song, X.Michael ; Schmidt, Jeffrey B. |
| Published in: |
Operations research, Management science : OR MS ; the international literature digest. - Davenport, Iowa : Executive Sciences Institute, ISSN 0030-3658, ZDB-ID 207381x. - Vol. 37.1997, 4, p. 365-368
|