Controlling im Gemeinschaftsmarketing für bayerische Lebensmittel
Anna-Maria Bachmayer-Straßer
| Year of publication: |
2003
|
|---|---|
| Authors: | Bachmayer-Straßer, Anna-Maria |
| Publisher: |
Hamburg : Kovač |
| Subject: | Ernährungsindustrie | Food industry | Landwirtschaft | Agriculture | Marketingkooperation | Marketing cooperation | Marketingmanagement | Marketing management | Controlling | Management control | Bayern | Bavaria | Lebensmittel | Gemeinschaftsmarketing |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XII, 327 S Ill., graph. Darst 21 cm |
|---|---|
| Series: | Schriftenreihe Agrarwissenschaftliche Forschungsergebnisse. - Hamburg : Kovač, ISSN 1435-6201, ZDB-ID 1405936-8. - Vol. 22 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis |
| Language: | German |
| Thesis: | Zugl.: München, Techn. Univ., Diss., 2002 |
| Notes: | kart. : EUR 95.00 |
| ISBN: | 3-8300-0922-4 |
| Classification: | Unternehmensplanung, Unternehmenskontrolle ; Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001737659