Controlling in Marketing und Vertrieb : Planung, Budgetierung und Performance Measurement
Martin Artz
| Year of publication: |
2010 ; 1. Aufl.
|
|---|---|
| Authors: | Artz, Martin |
| Other Persons: | Homburg, Christian (contributor) |
| Publisher: |
Wiesbaden : Gabler |
| Subject: | Controlling | Management control | Marketingmanagement | Marketing management | Vertrieb | Physical distribution | Betriebliche Budgetierung | Corporate budgeting | Performance-Messung | Performance measurement | Deutschland | Germany | Marketing |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XV, 180 S. graph. Darst. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis |
| Language: | German |
| Thesis: | Zugl.: Mannheim, Univ., Diss., 2010 |
| Notes: | Literaturverz. S. 159 - 180 |
| ISBN: | 978-3-8349-2416-2 |
| Classification: | Unternehmensplanung, Unternehmenskontrolle ; Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003960304