Controlling marketing : marketing success through marketing controls
Craig A. Bond
| Year of publication: |
1989 ; 1. [Dr.]
|
|---|---|
| Authors: | Bond, Craig A. |
| Publisher: |
Chicago : Pluribus Pr. |
| Extent: | XIII, 186 S. : graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| ISBN: | 0-944496-04-0 |
| Source: |
Persistent link: https://www.econbiz.de/10004094512