Controversial product advertisements in Lebanon : a study of Sunni-Shi'a sectarian disparities and similarities
Maya F. Farah and Lamis El Samad
| Year of publication: |
2015
|
|---|---|
| Authors: | Farah, Maya F. ; El Samad, Lamis |
| Published in: |
Journal of Islamic marketing : JIMA. - Bingley : Emerald, ISSN 1759-0833, ZDB-ID 2556158-3. - Vol. 6.2015, 1, p. 22-43
|
| Subject: | Lebanon | Islam | Advertising | Controversial products | Shiism | Sunnism | Werbung | Libanon |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010504592