Convenience : a service perspective
Year of publication: |
2009
|
---|---|
Authors: | Farquhar, Jillian Dawes ; Rowley, Jennifer |
Published in: |
Marketing theory. - London [u.a.] : Sage, ISSN 1470-5931, ZDB-ID 2201540-1. - Vol. 9.2009, 4, p. 425-438
|
Subject: | Dienstleistungsmarketing | Services marketing | Dienstleistungsqualität | Service quality | Standardisierung | Standardization | Kundenwert | Customer value |
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