Convergence in global markets aand consumer behaviour
Year of publication: |
2009
|
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Authors: | Mitry, Darryl J. ; Smith, David E. |
Published in: |
International journal of consumer studies. - Oxford [u.a.] : Blackwell Science, ISSN 1470-6423, ZDB-ID 2045189-1. - Vol. 33.2009, 3, p. 316-321
|
Subject: | Konsumentenverhalten | Consumer behaviour | Kulturelle Identität | Cultural identity | Alkoholisches Getränk | Alcoholic beverage | Globalisierung | Globalization | Wirtschaftliche Konvergenz | Economic convergence |
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