Conversational marketing : how the world's fastest growing companies use chatbots to generate leads 24/7/365 (and how you can too)

Intro -- Conversational Marketing -- Contents -- Introduction: The Shift from Supply to Demand -- Today, Customers Have All the Power -- 1. Product Information Became Free -- 2. Real-Time Interactions Became Expected -- 3. Supply Became Infinite -- Winners and Losers: Why Companies Need to Adapt -- Amazon vs. Borders -- Netflix vs. Blockbuster -- Uber and Lyft vs. Yellow Cabs -- Why I Wrote This Book (and Why Now) -- Part I: The Rise of Conversational Marketing and Sales -- Chapter 1: Your Website Is Leaking Revenue (Here's How to Fix It) -- 58% of B2B Websites Are "Empty Stores" . . . Is Yours One of Them? -- The Solution: Add Real-Time Messaging to Your Website -- 90% of B2B Companies Don't Respond to Leads Fast Enough. . . Do You? -- The Solution: Use Artificial Intelligence to Provide 24/7 Service -- 81% of Tech Buyers Don't Fill Out Forms . . . Are You Still Using Them? -- The Solution: Replace Forms with Conversations -- Using Real-Time Conversations to Achieve Hypergrowth -- Early Results -- The Conversational Marketing and Sales Methodology -- Capture, Qualify, Connect -- The Technology Powering the Transformation -- Chapter 2: The Rise of Messaging -- The Three Waves of Messaging (and How the Third Wave Changed Everything) -- The First Wave of Messaging -- The Second Wave of Messaging -- The Third Wave of Messaging -- Why 90% of Global Consumers Want to Use Messaging to Talk to Businesses -- The Rise of Messaging for Marketing and Sales -- Using Messaging to Capture and Qualify Leads in a Single Step -- The Importance of Treating Leads Like People -- But . . . How Does It Scale? -- Chapter 3: The Rise of Chatbots -- Chatbots: They've Got Our Backs -- A Brief History of Chatbots -- The Turing Test -- The First Generation of Chatbots -- Chatbots in the Age of Artificial Intelligence (AI) -- Chatbots in the Internet Age.