Conversational Sales for OEM Apps

Carmakers should leverage conversational sales to turn their apps into two-way sales and marketing channels. They can learn from retailers and social media whose apps are effective conversational sales tools that enhance customer loyalty.

MoreLess

Year of publication:	2023
Authors:	Kuhnert, Felix ; Pühl, Stefan
Published in:	Marketing Review St.Gallen. - ISSN 1865-7516. - Vol. 40.2023, 4, p. 50-56
Publisher:	St.Gallen : Thexis Verlag

freely available

Full text |

More access options

Check Google Scholar

In libraries world-wide (WorldCat)

In German libraries (KVK)

subito order

I need help

More details

Type of publication:	Article
Type of publication (narrower categories):	Article
Language:	English
Other identifiers:	RePEc:zbw:hsgmrs:299828 [RePEc]
Source:	EconStor

Persistent link: https://www.econbiz.de/10014566770