Conversations that win the complex sale : using power messaging to create more opportunities, differentiate your solutions, and close more deals
Erik Peterson ; Tim Riesterer
| Year of publication: |
2011
|
|---|---|
| Authors: | Peterson, Erik ; Riesterer, Tim |
| Publisher: |
New York [u.a.] : McGraw-Hill |
| Subject: | Sales promotion. | Communication in marketing. |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XV, 250 S., Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-0-07-175090-5 ; 0-07-175090-8 |
| Classification: | Unternehmensführung |
| Source: |
Persistent link: https://www.econbiz.de/10009172170