Conversations with marketing masters
Laura Mazur and Louella Miles
| Year of publication: |
c 2007
|
|---|---|
| Authors: | Mazur, Laura ; Miles, Louella |
| Publisher: |
Hoboken, NJ. [u.a.] : Wiley |
| Subject: | Marketing | Marketingmanagement | Marketing management | Arbeitskräfte | Workforce | Marketingforschung | Experteninterview | Marketingstrategie |
| Description of contents: | Table of Contents [gbv.de] ; Table of Contents [loc.gov] ; Description [loc.gov] ; Description [loc.gov] |
| Extent: | 236 S. Ill. 24cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Philip Kotler : the founding father -- David Aaker : brand equity trailblazer -- Jean-Claude Larreche : marketing strategy master -- Regis Mckenna : the technology visionary -- Don Peppers and Martha Rogers : one-to-one gurus -- John Quelch : global marketing authority -- Al Ries : pioneer of positioning -- Don Schultz : integrated marketing communications innovator -- Patricia Seybold : customer experience expert -- Jack Trout : positioning pioneer -- Lester Wunderman : direct marketing missionary Includes bibliographical references and index Formerly CIP |
| ISBN: | 978-0-470-02591-8 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003380532