Conversion of local winery awareness : an exploratory study in visitor vs non-visitor attitude and perception
Kristen Riscinto-Kozub; Nancy Childs
| Year of publication: |
2012
|
|---|---|
| Authors: | Riscinto-Kozub, Kristen Ann ; Childs, Nancy |
| Published in: |
International journal of wine business research : IJWBR. - Bingley : Emerald, ISSN 1751-1062, ZDB-ID 2429135-3. - Vol. 24.2012, 4, p. 287-301
|
| Subject: | Weinbau | Wine industry | Weinhandel | Wine trade | Beziehungsmarketing | Relationship marketing | Urlaubsverhalten | Holiday behaviour | USA | United States |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009679887