Converting freemium customers from free to premium : the role of the perceived premium fit in the case of music as a service
Year of publication: |
2014
|
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Authors: | Wagner, Thomas M. ; Benlian, Alexander ; Hess, Thomas |
Published in: |
Electronic markets : the international journal on networked business. - Heidelberg : Springer, ISSN 1019-6781, ZDB-ID 1309988-7. - Vol. 24.2014, 4, p. 259-268
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Subject: | Freemium | Feature limitations | Conversion | Dual mediation hypothesis |
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