Converting freemium customers from free to premium - The role of the perceived premium fit in the case of music as a service

Year of publication:	2014
Authors:	Wagner, T. ; Benlian, Alexander ; Hess, Thomas
Institutions:	Fachbereich Rechts- und Wirtschaftswissenschaften, Technische Universität Darmstadt

More access options

Series:	Publications of Darmstadt Technical University, Institute for Business Studies (BWL).
Type of publication:	Book / Working Paper
Notes:	for complete metadata visit http://tubiblio.ulb.tu-darmstadt.de/69900/ Published in Electronic Markets 4 . 24 (2014) : pp. 259-268
Source:	RePEc - Research Papers in Economics

Persistent link: https://www.econbiz.de/10011105535