Conveying effective message content when launching new industrial products
Katrin Talke and Gina Colarelli O'Connor
| Year of publication: |
2011
|
|---|---|
| Authors: | Talke, Katrin ; O'Connor, Gina Colarelli |
| Published in: |
The journal of product innovation management : an international publication of the Product Development & Management Association. - Oxford : Blackwell Publishing, ISSN 0737-6782, ZDB-ID 722136-8. - Vol. 28.2011, 6, p. 943-956
|
| Subject: | Innovationsdiffusion | Innovation diffusion | Produktinformation | Product information | Industriegüter | Industrial goods | Deutschland | Germany |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009387764