Conveying level of science : tests of iconic and comparative formats
Year of publication: |
2009
|
---|---|
Authors: | France, Karen Russo ; Bone, Paula Fitzgerald |
Published in: |
Marketing letters : a journal of research in marketing. - Dordrecht [u.a.] : Springer, ISSN 0923-0645, ZDB-ID 1031012-5. - Vol. 20.2009, 4, p. 385-397
|
Subject: | Printwerbung | Print advertising | Gesundheitsvorsorge | Preventive care | Risikoaversion | Risk aversion | Arzneimittel | Pharmaceuticals | Aufsichtsbehörde | Regulatory agency |
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