Conveying Trustworthiness to Online Consumers: Reactions to Consensus, Physical Store Presence, Brand Familiarity, and Generalized Suspicion
Year of publication: |
2010
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Authors: | Benedicktus, Ray L. ; Brady, Michael K. ; Darke, Peter R. ; Voorhees, Clay M. |
Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 4108024. - Vol. 86.2010, 4, p. 322-336
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