Cooperative Advertising and Pricing in a Dynamic Stochastic Supply Chain: Feedback Stackelberg Strategies
Year of publication: |
2009
|
---|---|
Authors: | He, Xiuli ; Prasad, Ashutosh ; Sethi, Sureshp |
Published in: |
Production and operations management : an international journal of the Production and Operations Management Society. - Hoboken, NJ : Wiley-Blackwell, ISSN 1059-1478, ZDB-ID 11084601. - Vol. 18.2009, 1, p. 78-94
|
Saved in:
Saved in favorites
Similar items by person
-
Retail competition and cooperative advertising
He, Xiuli, (2011)
-
Co-op advertising in dynamic retail oligopolies
He, Xiuli, (2012)
-
He, Xiuli, (2009)
- More ...