Cooperative advertising in a distribution channel with fairness concerns
Year of publication: |
2013
|
---|---|
Authors: | Yang, Jing ; Xie, Jinxing ; Deng, Xiaoxue ; Xiong, Huachun |
Published in: |
European journal of operational research : EJOR. - Amsterdam : Elsevier, ISSN 0377-2217, ZDB-ID 243003-4. - Vol. 227.2013, 2 (01.06.), p. 401-407
|
Subject: | Vertriebsweg | Distribution channel | Gerechtigkeit | Justice | Werbung | Advertising | Lieferkette | Supply chain | Werbewirkung | Advertising effects |
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