Cooperative advertising in a dual-channel supply chain with a fairness concern of the manufacturer
Year of publication: |
April 2017
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Authors: | Li, Bo ; Hou, Peng-Wen ; Li, Qing-Hua |
Published in: |
IMA journal of management mathematics. - Oxford : Oxford Univ. Press, ISSN 1471-678X, ZDB-ID 2074812-7. - Vol. 28.2017, 2, p. 259-277
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Subject: | dual-channel supply chain | cooperative advertising | fairness | Stackelberg game | Spieltheorie | Game theory | Lieferkette | Supply chain | Werbung | Advertising | Lieferantenmanagement | Supplier relationship management | Vertriebsweg | Distribution channel |
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