Cooperative behaviour and place branding : a longitudinal case study in Italy
Chiara Rinaldi and Alessio Cavicchi
| Year of publication: |
2016
|
|---|---|
| Authors: | Rinaldi, Chiara ; Cavicchi, Alessio |
| Published in: |
Qualitative market research : an international journal. - Bingley : Emerald Group Publishing Limited, ISSN 1352-2752, ZDB-ID 1463146-5. - Vol. 19.2016, 2, p. 156-172
|
| Subject: | Place branding | Contract-based cooperation | Cooperative behaviour | Stakeholder engagement | Italien | Italy | Standortmarketing | Place marketing | Stakeholder | Markenführung | Brand management | Kooperation | Cooperation | Unternehmenskooperation | Inter-firm cooperation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/QMR-02-2016-0012 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011598744