Cooperative public service advertising strategies for a supply chain system
Year of publication: |
2012
|
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Authors: | He, Yi ; Gou, Qinglong ; Liang, Liang ; Huang, Zhimin ; Gupta, Rakesh |
Published in: |
Applications of management science ; 15. - Bingley : Emerald, ISBN 1-78052-100-6. - 2012, p. 89-107
|
Subject: | Corporate Social Responsibility | Corporate social responsibility | Öffentlichkeitsarbeit | Public relations | Unternehmenskooperation | Inter-firm cooperation | Lieferkette | Supply chain | Entscheidung | Decision | Spieltheorie | Game theory |
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