Cooperative Strategies of Entry to the International Market between the Greek Enterprises

Contemporary radical changes in the European geographical setting, combined with the consolidation of the globalised international market have resulted in a totally competitive international business environment. Nowadays, as in almost all countries, the Greek enterprises have to operate with a new perspective, based on strategic alliances. These business strategies should be implemented on at least a middle-term basis. This article explains the necessity for adopting these operative techniques in light of the limited presence of the Greek enterprises in the international market. Furthermore, it analyses a sufficient model of cooperative operation, which gives to the enterprises - mainly the small- and medium-sized enterprises (SMEs) - the ability of adapting to the international market.