Cooperative Strategy. Co-Operation Is the Opposite of Competition

Choosing the right alliance partner is one of the important things. When entering into alliance, you must assess the partner and make sure there is low risk that in the future, the partner will become more competitive in a market-place. It will be good to make cooperation in other forms of value chain, in order to prevent that arising issue.Co-operation is the opposite of competition.' This paper critically evaluates your understanding of this statement using the resource-based approach to cooperative strategy