Coopetition in the French luxury industry : five cases of brand-building by suppliers of luxury brands
Year of publication: |
September 2018
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Authors: | Depeyre, Colette ; Rigaud, Emmanuelle ; Seraidarian, Fabien |
Published in: |
The journal of brand management : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1350-231X, ZDB-ID 2098132-6. - Vol. 25.2018, 5, p. 463-473
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Subject: | Coopetition | Business mode,l Brand-building | Suppliers | Luxury | Third-party actors | Koopetition | Luxusgüter | Luxury goods | Lieferantenmanagement | Supplier relationship management | Frankreich | France | Markenführung | Brand management | Unternehmenskooperation | Inter-firm cooperation | Lieferkette | Supply chain |
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