Coordinating International Advertising -- The Goodyear Case Revisited for Latin America
Year of publication: |
1995
|
---|---|
Authors: | Hanni, David A. ; Ryans Jr, John K. ; Vernon, Ivan R. |
Published in: |
Journal of international marketing. - Chicago, Ill. : Assoc., ISSN 1069-031X, ZDB-ID 9155089. - Vol. 3.1995, 2, p. 83-98
|
Saved in:
Saved in favorites
Similar items by person
-
Vernon, Ivan R., (1976)
-
Contemporary perspectives in international business
Berkman, Harold William, (1979)
-
International business education in the AACSB schools
Thanopoulos, John, (1987)
- More ...