Coordination mechanisms of relationship management process with partners: Basic approaches
The paper examines the preconditions of developing a coordination mechanism for the relationship management process with partners on industrial markets. It contains indepth analysis of its structure, main characteristics and tools. Coordination mechanisms for the relationship management process of an industrial company and its customers and partners are described in details. The paper also examines specific properties of developing a coordination mechanism on Russian industrial markets.
Year of publication: |
2007
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Authors: | Kouchtch, Sergei P. ; Smirnova, Maria M. |
Institutions: | Graduate School of Management, St. Petersburg State University |
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