Coordination of price promotions in complementary categories
Year of publication: |
2012
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Authors: | Sinitsyn, Maxim |
Published in: |
Management science : journal of the Institute for Operations Research and the Management Sciences. - Catonsville, MD : INFORMS, ISSN 0025-1909, ZDB-ID 206345-1. - Vol. 58.2012, 11, p. 2076-2094
|
Subject: | Preiswettbewerb | Price competition | Produktmanagement | Product management | Verkaufsförderung | Sales promotion | Zahlungsbereitschaftsanalyse | Willingness to pay | Konsumentenverhalten | Consumer behaviour |
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