Coordination of supply chain under the revenue sharing-advertising cost sharing contract
Meng Jia
| Year of publication: |
October-December 2017
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|---|---|
| Authors: | Jia, Meng |
| Published in: |
Inventi impact: supply chain & logistics. - Bhopal : Inventi Journals, ISSN 2249-0981, ZDB-ID 2821950-8. - 2017, 4, p. 204-213
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| Subject: | Supply Chain Coordination | Revenue Sharing Contract | Advertising Investment | Cost Sharing | Lieferkette | Supply chain | Vertrag | Contract | Revenue-Management | Revenue management | Vertragstheorie | Contract theory | Werbung | Advertising |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011879801