Coping with cultural differences in international market research
Year of publication: |
2001
|
---|---|
Authors: | Ramrattan, Lall ; Zimmerman, Alan ; Szenberg, Michael |
Published in: |
Journal of Financial Transformation. - Capco Institute. - Vol. 3.2001, p. 109-116
|
Publisher: |
Capco Institute |
Subject: | International marketing | cultural differences | cultural indices |
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